Pink Ribbons, Inc.

Breast cancer has become the poster child of cause-related marketing campaigns. Countless people walk, run and shop for the cure.

Directed by Léa Pool and produced by Ravida Din, Pink Ribbons, Inc. is a feature documentary from the National Film Board of Canada that shows how the devastating reality of breast cancer, which marketing experts have labeled a “dream cause,” has become obfuscated by a shiny, pink story of success.

The Society of International Affairs in Gothenburg welcomes you to a free film screening, open for everyone! After the screening we will go to a nearby pub to hang out and discuss the movie.